As we think about settings that engage our interest we often consider sights and sounds as the dominant features. However, an article by Andrew Adam Newman in Morning Brew calls attention to the power and potential of scent for creating an appealing and at times captivating experience in a setting. Newman’s piece discusses the growth of the scent industry serving the retail sector where retailers are seeking to create a unique customer experience to build on their brand identity or to provide reassurance that the space is clean and safe, particularly in the aftermath of the pandemic.
This suggests the potential for using scent in learning settings where engaging learner interest may enhance the learning experience in both depth and length. As Newman notes, scent has strong links to memory and emotion, and both might be leveraged to achieve desired outcomes.